I am so grateful to the Universe for allowing me to meet these two beautiful women (inside and out), while shopping at my nearby Sprouts. An instant spark happened when we met, because next thing you know, we were all talking about holistic health, self-care, and Indigenous wisdom right there in the pasta aisle like we had known each other for years. Noelle Pleshette Williams and Aeimee Gloria Diaz offer individualized and unique forms of holistic healing with their private practice here in Phoenix. They were so kind to meet me at their home where they shared tea, stories on their journeys, and some of their favorite little things - from one of Noelle’s favorite books to a pyramid replica from the former health food store in East L.A. owned by Aeimee’s mother.
They talked about the importance of ritual as it relates to self-care, so be sure to read the “recipe” for their Hygiene Ritual HERE.
Who wants to go first introducing themselves?
Aeimee: I will. My name is Aeimee Diaz, and I am a co-owner of Natural Passion 4 Wellness, and I also have my own private practice in holistic medicine. I work with energy, electromagnetic frequency (EMF), I work with acupuncture, herbs, and nutrition. But not the Western nutrition, I work with TCM (Traditional Chinese Medicine) Nutrition. I do bodywork, I work with crystals. And I also work with the mind and I facilitate workshops for the youth.
You work with youth here in Phoenix?
Aeimee: Predominantly in Phoenix but we’re looking at also facilitating workshops nationwide.
What age are the youth?
Aeimee: Junior high and high school.
Where do you hold the workshops?
Aeimee: In the past they’ve been held in jails and juvie, but also in inner-city school districts and charter schools. What I bring to them is the power of SELF. The power of mind, our thoughts, our words. How they all interconnect with each other. Also the energy. Energy that drives everything, and how we can manifest whatever it is we want to manifest.
I manifested you two at our Sprouts bump in…and here we are! Ok Noelle, you go next.
Noelle: So I am Noelle, I am an introvert, so speaking about myself is different. It’s something I am working on because I am finding myself in situations where people are asking me to speak.
Do you mean like public speaking?
Noelle: Yes, I was recently approached to share information with a group of young girls with a workshop. I was asked to speak at one of the workshops to teach the girls about self-care and other types of things under that umbrella. So it is something I am working on this year - all of these experiences are helping me grow in that area. So yes, I am an introvert (laughter). I am very artistic, I love to work with my hands. I have always loved working with my hands since I was a little girl, and that is how I’ve always been able to thrive. My hands hold a lot of energy that I have learned on my journey and what my hands can do. A little bit about my background…I am understanding more and more why I am on the path that I am on at this time. In this life, in this dimension, at this time. I believe I’ve been doing this for many lives, but in this life I was born into one part of my family, my great-great-great-grandfather was a chief, and my other grandfather, or other bloodline, they’re Creole. So I have Native, Creole, and then my grandmother is French, so there’s a lot of strong energy in my bloodline. I have been learning more and more how to harness this energy that I have, that naturally is innate.
I formulate the the portion of the care products. And just a quick little story on how the business came about…it’s called Natural Passion 4 Wellness. So it’s NPW which is a play on my initials. So the business came about because of my own personal story. I was having a lot of issues with my skin. When I was an infant I had very severe eczema. It affected me for a number of years and throughout my journey I learned how eczema can be triggered through things like food and stress.
I had terrible eczema as a child. My older brother and I would get awful rashes on our arms, and it wasn’t until years later did we figure out we were lactose intolerant. When I took dairy out, my eczema cleared up.
Noelle: Mine was over my entire body, and then over the years in big patches. As I was growing, I didn’t know much about eczema, there was not a lot of information.
Where did you grow up?
Noelle: I was born in L.A., but I grew up in Germany. My step-father was in the military. So I was there for pretty much the majority of my elementary and junior high years, and then we moved back to the States ever since.
Was there not a lot of literature on eczema because you were in Germany? I know there was not a lot written about it as there is now. Maybe it was limited even more because you were on the base?
Noelle: That’s quite possible. What I do know from my birth mother, I remember her telling me that when I was an infant, she would take me to the doctor because she did not know what to do. And what the doctor told her was , and we were in the States at the time, that it was not very common for them to see it in “Brown” children. They said they mainly saw it more in White or Caucasian people, but I have Caucasian blood as well. Later on, I was like that’s kind of weird they would say something like that, because from what I remember, throughout my life there’s so many people of all races that have eczema. It’s not just a Caucasian thing. But that was what she was told. She had tried different things to removIng fragrances to bathing me in Cetaphil. So in my journey I learned things about food, and learned about stress too. Just tapping into my own body and learning that when I would get really stressed out my eczema would pop up again. I would not have it for awhile, and then it would pop up again. But what I learned on an energetic level is that when you’re stressed, the mind is inflamed. So therefore it will inflame your skin too, as well as other areas like the gut. So that is how it came about, the beginning of the story. I started to create my own products because there weren’t any types of products back then that would help my skin. I would try different types of things, and then when there were “cleaner” products that said “natural” and I would still break out. I may not get eczema, but my skin would burn. So I started doing some research and reading a lot of books and getting into herbs and things like that - educating myself. I worked at a place where I was able to learn about a whole lot of that as well. So I started experimenting on myself.
That’s how I started too, working on myself. I would rather work on myself before trying it on someone else. We know ourselves best.
Noelle: Yes. So I would experiment on different things and then started changing the way that I was eating. Just strengthening my spiritual practice too because that helps with my stress as well and how I manage that. So over time, just me using the products, people would first smell me and ask, “what are you wearing?”. I would say this or that, and at the time I also had little business where I was making custom blends of oils and selling them. So it’s always been like this thing, that I am creating something. Just like when I was a kid having a lemonade stand and so on. I started telling people about what I was wearing and why, and the word just got around.
That was here in Phoenix?
Noelle: Yes. I worked at a place called Chakra 4 Herbs.
Ahh I probably saw you then! I used to purchase herbs there.
Noelle: So yes! From that point on that really gave me a crash course on learning about herbs. Because the owner (Kita), compared to many other places, would have us take classes. She had that knowledge, she went to SWIHA (Southwest Institute of Healing Arts) so she would teach us. So I became more well-versed in that area and started working with other things too and adding on to what I was already doing. As I learned, I was sharing with other people and it was helping them in certain areas with their skin too. I decided that this is something I am very passionate about. Throughout my research on types of ingredients, I was floored by all of the junk that was in products. Even when things said “natural” there were a lot of really bad things in them - so I became very passionate about it and wanted to educate people and learn more. I decided to invest in my vision because I wanted to create a business doing this, so I went to SWINA, Southwest Institute of Natural Aesthetics which is the sister school of SWIHA. I went to that school, graduated, and it helped me learn the fundamentals of skin better. It really helped me improve my formulations. Over the years, with lots of trial and error, I ended up meeting Aeimee, and long story short with that one, when we were together, we were so similar in a lot of ways. She knew about what I was doing before we had gotten together and she believed in my vision. And with her knowledge, wonderful knowledge, I was learning from her. She was learning from me…and then she asked if she could work with me. I said ABSOLUTELY because we were two people that have all of this knowledge, and we could help each other, so then she became my business partner.
I love it!
Aeimee: I work with people who have skin conditions, but I don’t LIKE to work with people with skin conditions necessarily. I’ve seen some really nasty things, and it’s not my favorite. So when Noelle said, “I love all of this, pus, this and that”, I was like GREAT, go at it because I needed product medicine for my patients as well. So, synergistically it worked beautifully.
My husband and I were married by Taoist monk from Trinidad, and he shared something with us that I think about all of the time. He said that we (my husband and I) were one another’s “Divine Compliments” and that’s why we have a certain energy between us. I loved that description of us and now I understand even better because I think that’s what you two are as well.
Noelle: I love that, we’re going to have to start using that!
So Aeimee, tell me more about you, since I now know skin is not your favorite.
Aeimee: It’s not my favorite stuff to work with, but I definitely DO work with patients who have skin conditions, but it’s not something that I absolutely love versus Noelle. We had a couple of case studies dealing with severe eczema, one in a woman who had it on the soles of her hands and feet for a couple of years. Which is really interesting because it’s not usually like that. Her sister asked us to help out so we took her on as a case study and the products helped tremendously. The way we work is in a method where I take care of the internal aspect of it and do the treatments and help to change the mind so they can start realizing things about themselves and then Noelle will assist by implementing a “new” hygiene. Many people don’t understand how important hygiene really is. And I feel people really just rush through it.
Do you mean people don’t understand the importance of “natural” products in hygiene or do you mean hygiene in general?
Aeimee: Well that’s a whole different conversation!
Noelle: Physical hygiene and spiritual hygiene.
Aeimee: Yes, spiritual AND physical.
Care of the Self
Aeimee: Yes, care of SELF. People rush through it and take shower in five minutes and it’s not a ritual. They don’t take that care. There has to be a sense of ritual. That is where the love, the self-care, and self-appreciation is - and then healing starts taking place and that really starts changing your concept of YOU. We have so many demands. We want instant gratification, we’re constantly on the go, and we’re being pulled in so many different directions that by the end of the day it’s like what have you done for yourself?
We have to nurture ourselves, or we are going to feel empty. We need to fill the tank up!
Aeimee: And when you’re empty you begin to be susceptible to disease. You are no longer yourself, you’re no longer living your true potential, you’re just on “automatic”. And that’s not living life, because that is not what it is supposed to be. My roots are very deep in traditional Indigenous ways - I come from a line of healers. I was brought up in holistic medicine. I didn’t know anything else. All I know is my mom said, “don’t talk about enemas!”. (LAUGHTER) I remember traveling with my mom to Mexico and visiting the Casa de Salud down there, the House of Health, and it was no big deal what we were doing - what you would call now, holistic medicine, but back then it was simply naturismo. The way it’s been, and that how I grew up. So the Indigenous way is really important, we have removed ourselves. Society has removed themselves from the traditions, from the Indigenous way of living, from being connected to Mother Earth.
In my own work, I feel like I’m helping my community reconnect because a lot of my own family is disconnected to these natural methods, but not by choice. Many relatives think what I do is so strange, because they were in a household where their parents HAD to forget these natural ways to fit in, to assimilate. So sometimes I feel a sense of responsibly, like reeling us back in and helping people to remember.
Aeimee: Exactly - and when you say remember that is so perfect because all of these ingredients that Mother Earth has given to us actually helps us to remember and connect. But connect in a certain way that brings us back into that energetic frequency of health. Back into the genetic information to help us bring in that wisdom - that understanding, that compassion. All of these things that Western civilization has peeled us away from and that is what is creating disease. So people are asking, what else is out there? Well we’ve always been here, you just brought those blinders out. People are starting to be more open to it because they are sick and tired of it.
I believe we are at a very important time right now where our medicines are being valued once again. We’re almost at the end of our meeting, what is your intention for this conversation, what would you like readers to really know?
Noelle: It is my responsibly to share this Indigenous way of healing, and as I have been able to heal myself, I am supposed to help others. It would make no sense for me to keep it to myself. I have to do this. I was chosen to do this and I have to help other people, so that is my intention. While I heal myself, I have been blessed to be able to assist others in their healing journey.
Aeimee: What Natural Passion 4 Wellness brings is a healing modality that is very different. It is not a DIY. It is created by licensed professionals and our formulas have been created in a certain way unlike anything out there. Our oral care line is amazing and I’ve seen some incredible things happen with that along with our skincare line. If people are really tired, or not finding certain results, they should definitely contact us, because this is on the medicinal end. It is not just regular skin, oral, or hair products. These are medicinal and very different than what people may have experienced.
And lastly, because you are just both glowing right now…what brings you joy?
Noelle: Working with my hands. Creating with my hands. I am very artistic on all levels - even picking out my clothing each day, that is part of my art.
Aeimee: I feel so blessed and so grateful, and I tell you, it has not been easy to get here. It has definitely taken a lot of spiritual work, mental work, physical work, and every day I am so grateful to be here. To be the dream that may ancestors have provided for me, and I appreciate that, and that fires me up. That brings me joy.
You can find Noelle’s formulations, where she lovingly handcrafts all of her creations in a meditative state, and read more about Aeimee’s holistic practice on: NaturalPassion4Wellness.com